I create lifestyle-based content. Days in my life. Fitness motivation. Healthy eating. Outfits for work and school. Humorous coffee content in my popular "Carl-Approved" series. Time spent with family and friends. Big sister advice. Dating advice. Boston and Cape Cod activities and SO much more. I also partner with brands frequently for collaborations and product promotion.

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Aside from creating my own content, I run 8 different social media pages for the Shah Foundation. Additionally, I am the Social Media Director for Her Campus Northeastern where I oversee all of our socials pages including our Tiktok, Instagram and Linkedin.​

 

For all projects, both professional and personal, I track engagement rates, monthly impressions, follower rates, and am always keeping up to date with current trends, SEO and and KPI's.​